According to news from Small Business Saturday partners American Express and the National Federation of Independent Business (NFIB), an estimated 112 million consumers reported shopping at small businesses this past Saturday, Nov. 26, a new record for the seventh year Small Business Saturday activities took place.
Other highlights from this past weekend include the following:
- 13 percent increase of total number of the consumers reported shopping at small businesses from 2015
- $15.4 billion spent at independent retailers and restaurants
- 32 percent of Small Business Saturday shoppers reported attending a small business-themed community event
- 135 million social media engagements in support of Small Business Saturday, up from 85 million in 2015
How can small businesses continue to leverage Small Business Saturday?
Social Media – Holiday shopping season doesn’t end for nearly four more weeks. Small business owners can continue to promote their businesses on social media with the hashtags #ShopSmall, #SmallBizSat and #DineSmall.
Holiday Marketing – When we think of holiday marketing, we often think only of promotions and discounts, but you don’t have to cut your margins or break the bank to stand out from the crowd any more. Here are seven budget-friendly steps you should consider to promote your small business this holiday season.
Host an Event – Events can work for retailers, restaurateurs, business-to-business companies and personal service providers. Here are some steps to hosting a successful event.
The above article was taken from the Small Business Administration newsletter <firstname.lastname@example.org>. Go to https://www.sba.gov/updates to sign up.