In this 2-part workshop we’re going to show you how to make the most of the combination of email and social media for your business AND guide you through hands-on training to create and send a branded email using Constant Contact, Facebook, LinkedIn and Twitter!
Part 1 (9:00 a.m. – 12:00 p.m.)
Put the Power of Email + Social Media to Work for YOUR Business!
At the heart of small business and non-profit marketing are the campaigns that drive action – collections of marketing activities that help them achieve their goals and objectives. Newsletters and announcements have become core components of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.
This session will reveal some simple but powerful best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Key concepts that we will cover in Part 1:
•The difference between “email” and “email marketing”
•Why email is the most powerful social media marketing tool
•Why you need your own email brand
•Creating newsletter campaigns that drive action
•Building professional emails that showcase your organization
•Connecting newsletters and emails to social media
•How to use newsletters and emails to drive traffic to your website
•Delivering your campaigns to your email contacts, Facebook, Twitter and LinkedIn at the same time
•Measuring your campaign results and ROI
Part 2 (1:00 p.m. – 3:30 p.m.)
Getting Started with Email Marketing: Hands-On Training
Bring your laptop, roll up your sleeves and get ready to create your own branded email marketing template!
Key concepts that we will cover in Part 2:
•Setting up your Constant Contact account*
•Creating an email campaign and editing a template
•Branding your emails with your logo, colors and photos
•Creating content that people want to receive and read
•Importing your email list into your constant database
•Getting new subscribers by adding sign-up boxes to your website and emails
•Tracking, interpreting, and measuring your results
Please note this important information about Part 2:
*This session will only be valuable if you have a Constant Contact account. If you don’t have a Constant Contact account you will be shown how to sign up for a free trial account – or you may do so here – no credit card required and without further obligation. Also, if you don’t have a Constant Contact account and you want to become a subscriber you will have the opportunity to receive a very attractive promotional discount only at this workshop.
Participants must bring a laptop computer as tablets and smart phones will not work for this training.