That’s the message from the Washington Small Business Development Center (SBDC) which is working to help business owners maximize opportunities this holiday season while also helping raise awareness of the Share Joy Shop Small movement.
“Locally owned small businesses are and always have been the lifeblood of vibrant communities,” said Duane Fladland, state director of the Washington SBDC.
“Even while the Governor is encouraging people to restrict travel and avoid social gatherings to protect public health,” Fladland said, “there are still many ways to shop local and support those businesses that contribute so much to our communities, including goods and services, jobs, tax revenues and philanthropic contributions.”
For instance, Fladland said, gift certificates to local restaurants, curbside pickup at retail stores, and online shopping on Facebook or other digital platforms are all ways to support local businesses while staying safe.
On Tuesday, Nov. 17, SBDC advisors Mia Johnstone and Julia Lara will be presenting a webinar titled, “How to Make the Most of Small Business Saturday.” Topics will include, how to safely prepare for in-person shopping, how to sell online without an e-commerce site, and ways for service-based businesses to get involved in the holiday. Register for the no-cost webinar here.
“Despite the challenges that small businesses have faced this year, it’s still possible to end the year strong,” said Johnstone, who provides one-to-one business advising in Grays Harbor and presents frequent statewide webinars with Lara on marketing and other small business topics.
Small Business Saturday was founded by American Express in 2010 and American Express now heads up a Small Business Coalition that supports the Shop Small movement. For additional information, resources and tools to support Small Business Saturday, go here.
The Washington SBDC is a publicly-funded network of more than 30 business advisors working in communities across the state to help small business owners and entrepreneurs start, grow or buy/sell a business. SBDC technical assistance is provided at no cost and advisors in the Washington SBDC network have experience in every industry sector and at every stage of business development.